Merry Go Round Vanitas Limited Edition Digital Prints by Francisco Del Mar
Francisco Del Mar
A longtime veteran of the TV and film advertising industry, Francisco del Mar has worked with many of the major studios and production companies like ABC/Disney, Universal, Fox, E! Entertainment, Discovery Channel, A&E among others as an art director in broadcast design and motion graphics, putting together projects from TV show main titles and trailers, to promos and network sizzle reels. Having grown up in Texas and Wisconsin, Francisco has been firmly rooted in Los Angeles for the past couple decades, allured to the world of entertainment. After graduating from the University of Wisconsin - Madison, where he received dual degrees in communications (TV/film) as well as a BFA in painting, he has always been fascinated not just with entertainment media, but with the media universe itself - digital, print, social etc. - and how to express our human relationship to it through art.
His current work is part of a series meditating on some questions: How do we viably extract meaning and relevance from an onslaught of media, currently hyper-steroid injected with SnapChat, Vines, Twitter, Instagram and Facebook on top of the endless spree of cable channels, movies and advertising - broadcast, print or otherwise? How do you qualify ‘current’ trends, memes or headline-grabbing news when the frequency of their ‘life and death’ is ever more compressed and more instantaneously replaced?
Finding identity in a digital age is a continuous theme in his multimedia works, which explore interplay of text and imagery and the tension or irony between them. Images from photographs, digital scans or downloads are broken apart digitally using Photoshop. Imagery is layered and purposefully destroyed with pixel-like holes, hand drawn and cut with a digital pen. An arduously repetitive, but not random, back and forth process where original images are occasionally lost, then partially revealed again. This physical, manual degrading (with cut outs) and working with imagery is a personal approach to exploring identity and meaning, a kind of assertion of self.